Some of you may be aware that the European Commission passed a law in 2012 to bring the prices of roaming within the EU down. This will then allow those who use a network based in the EU to visit neighbouring countries and not have to pay extortionate fees to use their handsets. As a result of this pending law, which will start to come into effect as of July 1st 2014, almost 75% of telecoms professionals believe that consumer satisfaction will increase.
In an attempt to bring the Eurozone closer together and make it more appealing and easier for people to cross borders, it is believed that the law will also see an increase in the amount that people use their phones abroad. However, when factoring in the decreased prices, just less than half of the individuals surveyed believed that revenues for the networks would increase, meaning that over half also believe that the networks are the ones who will lose out as part of the legislation.
As a counter strategy to make it easier for consumers travelling within the EU, over 60% suggest that simply increasing the visibility of usage to customers will increase customer satisfaction, and not result in lost revenues. By using Apps, professionals also believe that they can make it easy for users to purchase add-on packages that bring the overall cost of their usage down, but also convenient and simple for them to do.
Overall, there have been 3 top strategies suggested and the senior marketing manager at Openet, Corine Suscens suggests that “by combining them, operators will not only offer customers the level of control that they crave and which has been a barrier to data roaming usage, but also maximise revenue potential by making purchasing very easy and convenient”.
This information will be available in the Telecoms.com Intelligence Indsutry Survery 2013, when published.