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Business Health Miscellaneous Mobile Phones Networks News

4G auction raises £1 billion less than expected

Today was the day that Ofcom, the telecoms regulator for networks in the UK, auctioned off the 4G service which was previously only made available with new network EE, through an exclusivity deal. However, when George Osborne had predicted that the auction would raise the Treasury an estimated £3.5 billion, he hadn’t envisioned that the auction would only pull in £2.34 billion, over £1 billion less than he had hoped for.

It is good news for consumers however, as the 4G services will shortly be available through networks such as Three, O2 and Vodafone, who were some of the winning bidders in the auction. This competition will mean that providers will be fighting for consumer interest, with the likely result being a price war. Costs of contracts could potential come down from the prices EE had previously been offering when they had an effective monopoly on the spectrum. Of course, EE do still keep the right to the 4G services, meaning customers on Orange and T-Mobile (who form part of EE) will still be able to keep the speeds they have become accustomed to.

Although the initial budgetary figures laid out by Osborne seem to be optimistic, one of the factors that was taken into account was the figure raised at the last auction, when 3G was made available. That figure was £22 billion. Even with an estimate of £3.5 billion, that was still a huge cut in estimation for a superior service. But as Ed Richards, chief executive of Ofcom commented “What we were trying to do was ensure that a valuable economic resource was brought into productive commercial use”, insisting that gaining the highest bids possible was not the strategy the Government had set.

This is a bold move, but one that Ofcom believes will have many more financial benefits to follow. Due to the increased capabilities of the spectrum speeds, which is faster than the average UK household broadband, it is estimated that it will provide over £20 billion of benefits to UK consumers over the next 10 years. As far as the Government and Ofcom were concerned, auctioning off the spectrum to get it into commercial use was the most important part of the future UK telecoms strategy. Maria Miller, culture secretary said “Spectrum use is worth more than £50bn to the UK economy and 4G mobile broadband is a key part of our digital growth strategy, so I am delighted the auction has been completed”.

Fingers crossed.

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Business Health Miscellaneous Mobile Phones Networks News

EU roaming to increase customer satisfaction

Some of you may be aware that the European Commission passed a law in 2012 to bring the prices of roaming within the EU down. This will then allow those who use a network based in the EU to visit neighbouring countries and not have to pay extortionate fees to use their handsets. As a result of this pending law, which will start to come into effect as of July 1st 2014, almost 75% of telecoms professionals believe that consumer satisfaction will increase.

In an attempt to bring the Eurozone closer together and make it more appealing and easier for people to cross borders, it is believed that the law will also see an increase in the amount that people use their phones abroad. However, when factoring in the decreased prices, just less than half of the individuals surveyed believed that revenues for the networks would increase, meaning that over half also believe that the networks are the ones who will lose out as part of the legislation.

As a counter strategy to make it easier for consumers travelling within the EU, over 60% suggest that simply increasing the visibility of usage to customers will increase customer satisfaction, and not result in lost revenues. By using Apps, professionals also believe that they can make it easy for users to purchase add-on packages that bring the overall cost of their usage down, but also convenient and simple for them to do.

Overall, there have been 3 top strategies suggested and the senior marketing manager at Openet, Corine Suscens suggests that “by combining them, operators will not only offer customers the level of control that they crave and which has been a barrier to data roaming usage, but also maximise revenue potential by making purchasing very easy and convenient”.

This information will be available in the Telecoms.com Intelligence Indsutry Survery 2013, when published.

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